:root {
    --pm-ink: #15171a;
    --pm-muted: #5b6470;
    --pm-line: #dce1e7;
    --pm-paper: #ffffff;
    --pm-mist: #f3f5f7;
    --pm-navy: #14253d;
    --pm-navy-deep: #0f1a29;
    --pm-teal: #087f7b;
    --pm-teal-dark: #075f5c;
    --pm-blue: #245b9e;
    --pm-coral: #e85d3f;
    --pm-coral-dark: #c9442a;
    --pm-amber: #eab64d;
    --pm-success: #18794e;
    --pm-danger: #bd2c2c;
    --pm-shadow: 0 18px 48px rgba(18, 32, 50, 0.12);
}

html {
    scroll-behavior: smooth;
}

body.pm-page,
.pm-page * {
    box-sizing: border-box;
    letter-spacing: 0;
}

body.pm-page {
    margin: 0;
    background: var(--pm-paper);
    color: var(--pm-ink);
    font-family: "Outfit", Arial, sans-serif;
    font-size: 16px;
    line-height: 1.55;
    overflow-x: hidden;
}

.pm-page img {
    display: block;
    max-width: 100%;
}

.pm-page a,
.pm-page button,
.pm-page input,
.pm-page select,
.pm-page textarea {
    font: inherit;
}

.pm-page a {
    color: inherit;
}

.pm-page button,
.pm-page a {
    -webkit-tap-highlight-color: transparent;
}

.pm-page section[id] {
    scroll-margin-top: 90px;
}

.pm-container {
    width: min(1180px, calc(100% - 48px));
    margin: 0 auto;
}

.pm-header {
    position: sticky;
    top: 0;
    z-index: 1000;
    min-height: 74px;
    background: rgba(255, 255, 255, 0.96);
    border-bottom: 1px solid rgba(20, 37, 61, 0.1);
    backdrop-filter: blur(14px);
}

.pm-header-inner {
    min-height: 74px;
    display: flex;
    align-items: center;
    gap: 28px;
}

.pm-brand {
    display: inline-flex;
    align-items: center;
    flex: 0 0 auto;
}

.pm-brand img {
    width: 178px;
    height: auto;
}

.pm-nav {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 26px;
    margin-left: auto;
}

.pm-nav a {
    position: relative;
    padding: 25px 0;
    color: #394250;
    font-size: 0.91rem;
    font-weight: 600;
    text-decoration: none;
}

.pm-nav a::after {
    content: "";
    position: absolute;
    right: 0;
    bottom: 18px;
    left: 0;
    height: 2px;
    background: var(--pm-coral);
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 180ms ease;
}

.pm-nav a:hover::after,
.pm-nav a:focus-visible::after {
    transform: scaleX(1);
}

.pm-header-actions {
    display: flex;
    align-items: center;
    gap: 14px;
}

.pm-call-link {
    color: var(--pm-navy);
    font-size: 0.88rem;
    font-weight: 700;
    text-decoration: none;
    white-space: nowrap;
}

.pm-menu-toggle {
    display: none;
    width: 42px;
    height: 42px;
    padding: 10px;
    border: 1px solid var(--pm-line);
    border-radius: 6px;
    background: var(--pm-paper);
    cursor: pointer;
}

.pm-menu-toggle span {
    display: block;
    width: 20px;
    height: 2px;
    margin: 4px auto;
    background: var(--pm-navy);
    transition: transform 180ms ease, opacity 180ms ease;
}

.pm-menu-toggle.is-open span:nth-child(1) {
    transform: translateY(6px) rotate(45deg);
}

.pm-menu-toggle.is-open span:nth-child(2) {
    opacity: 0;
}

.pm-menu-toggle.is-open span:nth-child(3) {
    transform: translateY(-6px) rotate(-45deg);
}

.pm-btn {
    min-height: 48px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 12px 20px;
    border: 1px solid transparent;
    border-radius: 6px;
    font-weight: 700;
    line-height: 1.2;
    text-align: center;
    text-decoration: none;
    cursor: pointer;
    transition: transform 180ms ease, background 180ms ease, border-color 180ms ease, box-shadow 180ms ease;
}

.pm-btn:hover,
.pm-btn:focus-visible {
    transform: translateY(-2px);
}

.pm-btn:focus-visible,
.pm-tab-list button:focus-visible,
.pm-menu-toggle:focus-visible,
.pm-field input:focus,
.pm-field select:focus,
.pm-field textarea:focus {
    outline: 3px solid rgba(36, 91, 158, 0.25);
    outline-offset: 2px;
}

.pm-page .pm-btn-primary {
    background: var(--pm-coral);
    color: #ffffff;
    box-shadow: 0 10px 24px rgba(232, 93, 63, 0.24);
}

.pm-page .pm-btn-primary:hover,
.pm-page .pm-btn-primary:focus-visible {
    background: var(--pm-coral-dark);
}

.pm-btn-small {
    min-height: 42px;
    padding: 10px 15px;
    font-size: 0.86rem;
}

.pm-page .pm-btn-ghost {
    border-color: rgba(255, 255, 255, 0.48);
    background: rgba(12, 22, 34, 0.34);
    color: #ffffff;
}

.pm-page .pm-btn-ghost:hover,
.pm-page .pm-btn-ghost:focus-visible {
    border-color: #ffffff;
    background: rgba(12, 22, 34, 0.7);
}

.pm-page .pm-btn-outline {
    border-color: var(--pm-navy);
    background: #ffffff;
    color: var(--pm-navy);
}

.pm-page .pm-btn-outline:hover,
.pm-page .pm-btn-outline:focus-visible {
    background: var(--pm-navy);
    color: #ffffff;
}

.pm-page .pm-btn-light {
    border-color: #ffffff;
    background: #ffffff;
    color: var(--pm-navy);
}

.pm-btn-back {
    border-color: #cad1d9;
    background: transparent;
    color: var(--pm-muted);
}

.pm-page .pm-btn-whatsapp {
    background: #177f54;
    color: #ffffff;
}

.pm-kicker {
    margin: 0 0 12px;
    color: var(--pm-teal);
    font-size: 0.8rem;
    font-weight: 800;
    text-transform: uppercase;
}

.pm-kicker-light {
    color: #73e0d8;
}

.pm-hero {
    position: relative;
    min-height: min(720px, calc(100svh - 94px));
    display: flex;
    align-items: center;
    overflow: hidden;
    background-color: #121923;
    background-image:
        linear-gradient(90deg, rgba(9, 15, 24, 0.96) 0%, rgba(9, 15, 24, 0.9) 34%, rgba(9, 15, 24, 0.48) 59%, rgba(9, 15, 24, 0.12) 100%),
        url("../img/performance-marketing-mumbai-hero.webp");
    background-position: center;
    background-size: cover;
    color: #ffffff;
}

.pm-hero::before {
    content: "";
    position: absolute;
    inset: 0;
    background: rgba(0, 0, 0, 0.04);
    pointer-events: none;
}

.pm-hero-content {
    position: relative;
    z-index: 1;
    padding-top: 76px;
    padding-bottom: 180px;
}

.pm-hero-content > * {
    max-width: 680px;
}

.pm-hero h1 {
    margin: 0 0 22px;
    font-size: 4rem;
    font-weight: 800;
    line-height: 1.04;
    text-wrap: balance;
}

.pm-hero-lead {
    margin: 0 0 28px;
    color: rgba(255, 255, 255, 0.86);
    font-size: 1.16rem;
    line-height: 1.65;
}

.pm-hero-actions {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
}

.pm-hero-note {
    margin: 15px 0 0;
    color: rgba(255, 255, 255, 0.66);
    font-size: 0.88rem;
}

.pm-hero-proof {
    position: absolute;
    right: 0;
    bottom: 0;
    left: 0;
    z-index: 2;
    background: rgba(255, 255, 255, 0.94);
    color: var(--pm-ink);
    backdrop-filter: blur(14px);
}

.pm-proof-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
}

.pm-proof-grid > div {
    min-width: 0;
    padding: 24px 22px;
    border-left: 1px solid rgba(20, 37, 61, 0.12);
}

.pm-proof-grid > div:last-child {
    border-right: 1px solid rgba(20, 37, 61, 0.12);
}

.pm-proof-grid strong,
.pm-proof-grid span {
    display: block;
}

.pm-proof-grid strong {
    margin-bottom: 3px;
    color: var(--pm-navy);
    font-size: 0.98rem;
}

.pm-proof-grid span {
    color: var(--pm-muted);
    font-size: 0.8rem;
}

.pm-intro-band {
    padding: 76px 0;
    border-bottom: 1px solid var(--pm-line);
    background: #ffffff;
}

.pm-intro-grid {
    display: grid;
    grid-template-columns: 1.1fr 0.9fr;
    gap: 84px;
    align-items: start;
}

.pm-intro-grid h2,
.pm-section-head h2,
.pm-form-intro h2,
.pm-faq-intro h2,
.pm-final-cta h2 {
    margin: 0;
    color: var(--pm-navy);
    font-size: 2.55rem;
    font-weight: 800;
    line-height: 1.14;
    text-wrap: balance;
}

.pm-intro-copy {
    padding-top: 28px;
}

.pm-intro-copy p {
    margin: 0 0 15px;
    color: var(--pm-muted);
    font-size: 1.04rem;
}

.pm-section {
    padding: 100px 0;
}

.pm-section-head {
    margin-bottom: 46px;
}

.pm-section-head-split {
    display: grid;
    grid-template-columns: 1.25fr 0.75fr;
    gap: 70px;
    align-items: end;
}

.pm-section-head-split > p,
.pm-section-head-centred > p {
    margin: 0;
    color: var(--pm-muted);
    font-size: 1rem;
}

.pm-section-head-centred {
    max-width: 760px;
    margin-right: auto;
    margin-left: auto;
    text-align: center;
}

.pm-section-head-centred > p {
    margin-top: 14px;
}

.pm-fit {
    background: var(--pm-mist);
}

.pm-industry-strip {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin-bottom: 52px;
}

.pm-industry-strip span,
.pm-area-list span {
    display: inline-flex;
    min-height: 38px;
    align-items: center;
    padding: 8px 13px;
    border: 1px solid #d4dae1;
    border-radius: 4px;
    background: #ffffff;
    color: #3e4855;
    font-size: 0.86rem;
    font-weight: 600;
}

.pm-problem-grid {
    display: grid;
    grid-template-columns: 0.9fr 1.1fr;
    gap: 72px;
    align-items: start;
}

.pm-problem-copy {
    padding: 34px;
    border-left: 5px solid var(--pm-coral);
    background: #ffffff;
}

.pm-problem-copy h3 {
    margin: 0 0 20px;
    color: var(--pm-navy);
    font-size: 1.36rem;
}

.pm-check-list,
.pm-service-list,
.pm-form-benefits {
    margin: 0;
    padding: 0;
    list-style: none;
}

.pm-check-list li,
.pm-form-benefits li {
    position: relative;
    padding: 8px 0 8px 27px;
}

.pm-check-list li::before,
.pm-form-benefits li::before {
    content: "";
    position: absolute;
    top: 16px;
    left: 2px;
    width: 10px;
    height: 5px;
    border-bottom: 2px solid var(--pm-teal);
    border-left: 2px solid var(--pm-teal);
    transform: rotate(-45deg);
}

.pm-check-list-muted li {
    color: var(--pm-muted);
}

.pm-outcome-list {
    border-top: 1px solid #cfd6de;
}

.pm-outcome-list > div {
    display: grid;
    grid-template-columns: 46px 1fr;
    gap: 18px;
    padding: 22px 0;
    border-bottom: 1px solid #cfd6de;
}

.pm-outcome-list span {
    color: var(--pm-coral);
    font-size: 0.82rem;
    font-weight: 800;
}

.pm-outcome-list p {
    margin: 0;
    color: var(--pm-muted);
}

.pm-outcome-list strong {
    color: var(--pm-ink);
}

.pm-services {
    background: #ffffff;
}

.pm-tabs {
    border-top: 1px solid var(--pm-line);
}

.pm-tab-list {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    max-width: 680px;
    margin: 32px auto 0;
    padding: 4px;
    border: 1px solid #ccd3dc;
    border-radius: 7px;
    background: var(--pm-mist);
}

.pm-tab-list button {
    min-height: 48px;
    padding: 10px 14px;
    border: 0;
    border-radius: 5px;
    background: transparent;
    color: var(--pm-muted);
    font-weight: 700;
    cursor: pointer;
}

.pm-tab-list button[aria-selected="true"] {
    background: var(--pm-navy);
    color: #ffffff;
    box-shadow: 0 5px 14px rgba(20, 37, 61, 0.2);
}

.pm-tab-panel {
    min-height: 370px;
    display: grid;
    grid-template-columns: 0.85fr 1.15fr;
    gap: 72px;
    align-items: center;
    padding: 68px 54px;
    border-bottom: 1px solid var(--pm-line);
}

.pm-tab-panel[hidden] {
    display: none;
}

.pm-service-copy h3 {
    margin: 0 0 14px;
    color: var(--pm-navy);
    font-size: 2rem;
    line-height: 1.18;
}

.pm-service-copy > p:not(.pm-kicker) {
    margin: 0 0 22px;
    color: var(--pm-muted);
}

.pm-text-link {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    color: var(--pm-blue);
    font-weight: 700;
    text-decoration: none;
}

.pm-text-link:hover,
.pm-text-link:focus-visible {
    color: var(--pm-coral-dark);
    text-decoration: underline;
    text-underline-offset: 4px;
}

.pm-service-list {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0 28px;
}

.pm-service-list li {
    position: relative;
    padding: 13px 6px 13px 24px;
    border-bottom: 1px solid var(--pm-line);
    color: #35404d;
    font-size: 0.92rem;
}

.pm-service-list li::before {
    content: "";
    position: absolute;
    top: 19px;
    left: 2px;
    width: 8px;
    height: 8px;
    background: var(--pm-teal);
}

.pm-plans {
    background: var(--pm-mist);
}

.pm-plan-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 18px;
    align-items: stretch;
}

.pm-plan-card {
    position: relative;
    min-width: 0;
    display: flex;
    flex-direction: column;
    padding: 30px;
    border: 1px solid #d4dae1;
    border-radius: 8px;
    background: #ffffff;
}

.pm-plan-card:hover {
    border-color: #acb8c6;
    box-shadow: var(--pm-shadow);
}

.pm-plan-featured {
    border: 2px solid var(--pm-navy);
}

.pm-plan-label {
    position: absolute;
    top: 0;
    right: 0;
    padding: 7px 12px;
    background: var(--pm-navy);
    color: #ffffff;
    font-size: 0.73rem;
    font-weight: 700;
    text-transform: uppercase;
}

.pm-plan-top p {
    margin: 0 0 5px;
    color: var(--pm-teal);
    font-size: 0.78rem;
    font-weight: 700;
    text-transform: uppercase;
}

.pm-plan-top h3 {
    margin: 0;
    color: var(--pm-navy);
    font-size: 1.45rem;
}

.pm-price {
    margin: 24px 0 0;
}

.pm-price strong,
.pm-price span {
    display: block;
}

.pm-price strong {
    color: var(--pm-ink);
    font-size: 2.05rem;
    line-height: 1.1;
}

.pm-price span,
.pm-tax {
    color: var(--pm-muted);
    font-size: 0.82rem;
}

.pm-tax {
    margin: 5px 0 18px;
}

.pm-plan-card .pm-check-list {
    flex: 1;
    margin: 0 0 24px;
    padding-top: 16px;
    border-top: 1px solid var(--pm-line);
}

.pm-plan-card .pm-btn {
    width: 100%;
}

.pm-spend-note {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 18px;
    margin-top: 28px;
    padding: 19px 22px;
    border-left: 4px solid var(--pm-amber);
    background: #fff8e7;
}

.pm-spend-note strong {
    color: #6d4810;
}

.pm-spend-note p {
    margin: 0;
    color: #735c37;
}

.pm-approach {
    background: #ffffff;
}

.pm-process-list {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    margin: 0;
    padding: 0;
    border-top: 1px solid var(--pm-line);
    border-left: 1px solid var(--pm-line);
    list-style: none;
}

.pm-process-list li {
    min-width: 0;
    display: grid;
    grid-template-columns: 42px 1fr;
    gap: 16px;
    min-height: 190px;
    padding: 30px 26px;
    border-right: 1px solid var(--pm-line);
    border-bottom: 1px solid var(--pm-line);
}

.pm-process-list span {
    color: var(--pm-coral);
    font-size: 0.78rem;
    font-weight: 800;
}

.pm-process-list h3 {
    margin: 0 0 8px;
    color: var(--pm-navy);
    font-size: 1.14rem;
}

.pm-process-list p {
    margin: 0;
    color: var(--pm-muted);
    font-size: 0.92rem;
}

.pm-results {
    background: var(--pm-navy-deep);
    color: #ffffff;
}

.pm-results-grid {
    display: grid;
    grid-template-columns: 0.95fr 1.05fr;
    gap: 70px;
    align-items: center;
}

.pm-results-media img {
    width: 100%;
    height: auto;
    display: block;
    aspect-ratio: 3796 / 1873;
    object-fit: contain;
    background: #ffffff;
    border: 1px solid rgba(255, 255, 255, 0.18);
    border-radius: 6px;
}

.pm-results-media p {
    margin: 10px 0 0;
    color: rgba(255, 255, 255, 0.54);
    font-size: 0.78rem;
}

.pm-results-copy h2 {
    margin: 0 0 18px;
    color: #ffffff;
    font-size: 2.6rem;
    line-height: 1.12;
}

.pm-results-copy h2 strong {
    display: block;
    color: #79dfd5;
    font-size: 3.8rem;
}

.pm-results-copy > p:not(.pm-kicker):not(.pm-disclaimer) {
    color: rgba(255, 255, 255, 0.75);
    font-size: 1.02rem;
}

.pm-results-detail {
    display: grid;
    grid-template-columns: 1fr 1fr;
    margin-top: 28px;
    border-top: 1px solid rgba(255, 255, 255, 0.16);
    border-left: 1px solid rgba(255, 255, 255, 0.16);
}

.pm-results-detail > div {
    min-width: 0;
    padding: 17px;
    border-right: 1px solid rgba(255, 255, 255, 0.16);
    border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.pm-results-detail strong,
.pm-results-detail span {
    display: block;
}

.pm-results-detail strong {
    color: #ffffff;
    font-size: 0.92rem;
}

.pm-results-detail span {
    margin-top: 3px;
    color: rgba(255, 255, 255, 0.55);
    font-size: 0.78rem;
}

.pm-disclaimer {
    margin: 19px 0 0;
    color: rgba(255, 255, 255, 0.52);
    font-size: 0.77rem;
}

.pm-local {
    background: #ffffff;
}

.pm-local-grid {
    display: grid;
    grid-template-columns: 0.9fr 1.1fr;
    gap: 90px;
    align-items: center;
}

.pm-local-grid h2 {
    margin: 0 0 16px;
    color: var(--pm-navy);
    font-size: 2.45rem;
    line-height: 1.15;
}

.pm-local-grid p:not(.pm-kicker) {
    margin: 0 0 20px;
    color: var(--pm-muted);
}

.pm-area-list {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 9px;
}

.pm-area-list span {
    justify-content: center;
    min-width: 0;
    min-height: 48px;
    color: var(--pm-navy);
    text-align: center;
}

.pm-area-list span:nth-child(4n + 1) {
    border-top: 3px solid var(--pm-teal);
}

.pm-area-list span:nth-child(4n + 2) {
    border-top: 3px solid var(--pm-coral);
}

.pm-area-list span:nth-child(4n + 3) {
    border-top: 3px solid var(--pm-blue);
}

.pm-area-list span:nth-child(4n + 4) {
    border-top: 3px solid var(--pm-amber);
}

.pm-form-section {
    background: var(--pm-navy-deep);
    color: #ffffff;
}

.pm-form-layout {
    display: grid;
    grid-template-columns: 0.78fr 1.22fr;
    gap: 76px;
    align-items: start;
}

.pm-form-intro {
    position: sticky;
    top: 110px;
}

.pm-form-intro h2 {
    color: #ffffff;
}

.pm-form-intro > p:not(.pm-kicker) {
    color: rgba(255, 255, 255, 0.68);
}

.pm-form-benefits {
    margin-top: 25px;
    color: rgba(255, 255, 255, 0.82);
}

.pm-form-benefits li::before {
    border-color: #73e0d8;
}

.pm-direct-contact {
    display: flex;
    flex-direction: column;
    gap: 6px;
    margin-top: 34px;
    padding-top: 22px;
    border-top: 1px solid rgba(255, 255, 255, 0.16);
}

.pm-direct-contact span {
    color: rgba(255, 255, 255, 0.5);
    font-size: 0.8rem;
}

.pm-direct-contact a {
    width: fit-content;
    color: #ffffff;
    font-weight: 700;
    text-decoration: none;
}

.pm-direct-contact a:hover {
    color: #73e0d8;
}

.pm-form-shell {
    min-width: 0;
    overflow: hidden;
    scroll-margin-top: 96px;
    border-radius: 8px;
    background: #ffffff;
    color: var(--pm-ink);
    box-shadow: 0 28px 70px rgba(0, 0, 0, 0.28);
}

.pm-form-progress {
    height: 5px;
    background: #e8ebef;
}

.pm-form-progress span {
    display: block;
    width: 50%;
    height: 100%;
    background: var(--pm-coral);
    transition: width 220ms ease;
}

.pm-form-heading {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 20px;
    padding: 25px 30px;
    border-bottom: 1px solid var(--pm-line);
}

.pm-form-heading div,
.pm-form-heading span,
.pm-form-heading strong {
    display: block;
}

.pm-form-heading span {
    margin-bottom: 2px;
    color: var(--pm-coral-dark);
    font-size: 0.76rem;
    font-weight: 700;
    text-transform: uppercase;
}

.pm-form-heading strong {
    color: var(--pm-navy);
    font-size: 1.24rem;
}

.pm-form-heading small {
    color: var(--pm-muted);
}

.pm-form-step {
    padding: 30px;
}

.pm-form-step[hidden] {
    display: none;
}

.pm-field-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
}

.pm-field,
.pm-consent {
    min-width: 0;
}

.pm-field > span {
    display: block;
    margin-bottom: 7px;
    color: #36404b;
    font-size: 0.84rem;
    font-weight: 600;
}

.pm-field input,
.pm-field select,
.pm-field textarea {
    width: 100%;
    min-height: 48px;
    padding: 11px 12px;
    border: 1px solid #cbd2da;
    border-radius: 5px;
    background: #ffffff;
    color: var(--pm-ink);
}

.pm-field textarea {
    min-height: 104px;
    resize: vertical;
}

.pm-field input.is-invalid,
.pm-field select.is-invalid,
.pm-field textarea.is-invalid,
.pm-consent.is-invalid {
    border-color: var(--pm-danger);
}

.pm-field-full {
    grid-column: 1 / -1;
}

.pm-consent {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    padding: 12px;
    border: 1px solid transparent;
    border-radius: 5px;
    color: var(--pm-muted);
    font-size: 0.79rem;
}

.pm-consent input {
    width: 18px;
    height: 18px;
    margin: 2px 0 0;
    accent-color: var(--pm-teal);
    flex: 0 0 auto;
}

.pm-consent a {
    color: var(--pm-blue);
}

.pm-form-next {
    width: 100%;
    margin-top: 22px;
}

.pm-form-actions {
    display: grid;
    grid-template-columns: 110px 1fr;
    gap: 12px;
    margin-top: 22px;
}

.pm-form-error {
    display: none;
    margin-top: 16px;
    padding: 11px 12px;
    border-left: 3px solid var(--pm-danger);
    background: #fff1f1;
    color: var(--pm-danger);
    font-size: 0.84rem;
}

.pm-form-error.is-visible {
    display: block;
}

.pm-honeypot {
    position: absolute;
    left: -10000px;
}

.pm-form-privacy {
    margin: 0;
    padding: 0 30px 22px;
    color: #79828d;
    font-size: 0.75rem;
    text-align: center;
}

.pm-form-success {
    padding: 56px 36px;
    text-align: center;
}

.pm-form-success > span {
    display: inline-block;
    margin-bottom: 12px;
    color: var(--pm-success);
    font-size: 0.78rem;
    font-weight: 800;
    text-transform: uppercase;
}

.pm-form-success h3 {
    margin: 0 0 12px;
    color: var(--pm-navy);
    font-size: 1.75rem;
}

.pm-form-success p {
    margin: 0 auto 24px;
    color: var(--pm-muted);
}

.pm-faq {
    background: var(--pm-mist);
}

.pm-faq-layout {
    display: grid;
    grid-template-columns: 0.72fr 1.28fr;
    gap: 80px;
    align-items: start;
}

.pm-faq-intro {
    position: sticky;
    top: 110px;
}

.pm-faq-intro > p:not(.pm-kicker) {
    color: var(--pm-muted);
}

.pm-faq-list {
    border-top: 1px solid #cbd2da;
}

.pm-faq-list details {
    border-bottom: 1px solid #cbd2da;
}

.pm-faq-list summary {
    position: relative;
    padding: 22px 46px 22px 0;
    color: var(--pm-navy);
    font-weight: 700;
    cursor: pointer;
    list-style: none;
}

.pm-faq-list summary::-webkit-details-marker {
    display: none;
}

.pm-faq-list summary::after {
    content: "+";
    position: absolute;
    top: 18px;
    right: 4px;
    width: 30px;
    height: 30px;
    display: grid;
    place-items: center;
    border: 1px solid #bfc7d0;
    border-radius: 50%;
    color: var(--pm-teal);
    font-size: 1.2rem;
}

.pm-faq-list details[open] summary::after {
    content: "-";
}

.pm-faq-list details p {
    margin: -3px 48px 22px 0;
    color: var(--pm-muted);
}

.pm-final-cta {
    padding: 72px 0;
    background: var(--pm-teal-dark);
    color: #ffffff;
}

.pm-final-cta-inner {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 48px;
    align-items: center;
}

.pm-final-cta h2 {
    max-width: 800px;
    color: #ffffff;
}

.pm-final-actions {
    display: flex;
    flex-direction: column;
    gap: 10px;
    min-width: 220px;
}

.pm-footer {
    padding: 70px 0 26px;
    background: #111418;
    color: rgba(255, 255, 255, 0.68);
}

.pm-footer-grid {
    display: grid;
    grid-template-columns: 1.5fr 1fr 1fr 1.2fr;
    gap: 54px;
}

.pm-footer-brand img {
    width: 190px;
    height: auto;
    filter: brightness(0) invert(1);
}

.pm-footer-brand p {
    max-width: 330px;
    margin: 18px 0 0;
}

.pm-footer h2 {
    margin: 0 0 16px;
    color: #ffffff;
    font-size: 0.95rem;
}

.pm-footer-grid > div:not(.pm-footer-brand) {
    display: flex;
    flex-direction: column;
    gap: 9px;
}

.pm-footer a {
    color: rgba(255, 255, 255, 0.67);
    text-decoration: none;
}

.pm-footer a:hover {
    color: #ffffff;
}

.pm-footer-bottom {
    display: flex;
    justify-content: space-between;
    gap: 20px;
    margin-top: 52px;
    padding-top: 20px;
    border-top: 1px solid rgba(255, 255, 255, 0.12);
    font-size: 0.78rem;
}

.pm-footer-bottom p {
    margin: 0;
}

.pm-mobile-actions {
    display: none;
}

@media (max-width: 1100px) {
    .pm-header-inner {
        gap: 18px;
    }

    .pm-nav {
        gap: 16px;
    }

    .pm-call-link {
        display: none;
    }

    .pm-hero h1 {
        font-size: 3.4rem;
    }

    .pm-plan-card {
        padding: 25px;
    }
}

@media (max-width: 900px) {
    .pm-container {
        width: min(100% - 36px, 760px);
    }

    .pm-header,
    .pm-header-inner {
        min-height: 68px;
    }

    .pm-brand img {
        width: 158px;
    }

    .pm-menu-toggle {
        display: block;
        margin-left: auto;
    }

    .pm-nav {
        position: absolute;
        top: 68px;
        right: 0;
        left: 0;
        display: none;
        flex-direction: column;
        align-items: stretch;
        gap: 0;
        padding: 8px 18px 18px;
        border-bottom: 1px solid var(--pm-line);
        background: #ffffff;
        box-shadow: 0 18px 30px rgba(20, 37, 61, 0.13);
    }

    .pm-nav.is-open {
        display: flex;
    }

    .pm-nav a {
        padding: 13px 8px;
        border-bottom: 1px solid var(--pm-line);
    }

    .pm-nav a::after {
        display: none;
    }

    .pm-header-actions .pm-btn {
        display: none;
    }

    .pm-hero {
        min-height: 700px;
        background-position: 64% center;
        background-image:
            linear-gradient(90deg, rgba(9, 15, 24, 0.97) 0%, rgba(9, 15, 24, 0.86) 55%, rgba(9, 15, 24, 0.28) 100%),
            url("../img/performance-marketing-mumbai-hero.webp");
    }

    .pm-hero-content {
        padding-top: 56px;
        padding-bottom: 205px;
    }

    .pm-hero h1 {
        max-width: 600px;
        font-size: 3.1rem;
    }

    .pm-hero-lead {
        max-width: 590px;
    }

    .pm-proof-grid {
        grid-template-columns: 1fr 1fr;
    }

    .pm-proof-grid > div {
        padding: 16px 18px;
        border-bottom: 1px solid rgba(20, 37, 61, 0.12);
    }

    .pm-intro-grid,
    .pm-section-head-split,
    .pm-problem-grid,
    .pm-tab-panel,
    .pm-results-grid,
    .pm-local-grid,
    .pm-form-layout,
    .pm-faq-layout,
    .pm-final-cta-inner {
        grid-template-columns: 1fr;
    }

    .pm-intro-grid,
    .pm-section-head-split,
    .pm-problem-grid,
    .pm-tab-panel,
    .pm-results-grid,
    .pm-local-grid,
    .pm-form-layout,
    .pm-faq-layout {
        gap: 38px;
    }

    .pm-intro-copy {
        padding-top: 0;
    }

    .pm-section-head-split {
        align-items: start;
    }

    .pm-tab-panel {
        padding: 50px 26px;
    }

    .pm-plan-grid {
        grid-template-columns: 1fr;
        max-width: 620px;
        margin: 0 auto;
    }

    .pm-process-list {
        grid-template-columns: 1fr 1fr;
    }

    .pm-results-media {
        max-width: 680px;
    }

    .pm-area-list {
        grid-template-columns: repeat(4, minmax(0, 1fr));
    }

    .pm-form-intro,
    .pm-faq-intro {
        position: static;
    }

    .pm-final-cta-inner {
        gap: 28px;
    }

    .pm-final-actions {
        min-width: 0;
        flex-direction: row;
    }

    .pm-footer-grid {
        grid-template-columns: 1.4fr 1fr 1fr;
    }

    .pm-footer-brand {
        grid-column: 1 / -1;
    }
}

@media (max-width: 640px) {
    body.pm-page {
        padding-bottom: 64px;
    }

    .pm-container {
        width: calc(100% - 28px);
    }

    .pm-header,
    .pm-header-inner {
        min-height: 64px;
    }

    .pm-brand img {
        width: 142px;
    }

    .pm-nav {
        top: 64px;
    }

    .pm-hero {
        min-height: 690px;
        align-items: flex-start;
        background-position: 70% center;
        background-image:
            linear-gradient(90deg, rgba(9, 15, 24, 0.97) 0%, rgba(9, 15, 24, 0.9) 72%, rgba(9, 15, 24, 0.56) 100%),
            url("../img/performance-marketing-mumbai-hero.webp");
    }

    .pm-hero-content {
        padding-top: 44px;
        padding-bottom: 130px;
    }

    .pm-hero h1 {
        margin-bottom: 17px;
        font-size: 2.5rem;
        line-height: 1.07;
    }

    .pm-hero-lead {
        margin-bottom: 22px;
        font-size: 1rem;
        line-height: 1.52;
    }

    .pm-hero-actions {
        display: grid;
        grid-template-columns: 1fr;
    }

    .pm-hero-actions .pm-btn {
        width: 100%;
    }

    .pm-proof-grid > div {
        padding: 13px 12px;
    }

    .pm-proof-grid strong {
        font-size: 0.86rem;
    }

    .pm-proof-grid span {
        display: none;
    }

    .pm-intro-band,
    .pm-section {
        padding: 70px 0;
    }

    .pm-intro-grid h2,
    .pm-section-head h2,
    .pm-form-intro h2,
    .pm-faq-intro h2,
    .pm-final-cta h2,
    .pm-local-grid h2 {
        font-size: 2rem;
    }

    .pm-section-head {
        margin-bottom: 34px;
    }

    .pm-industry-strip {
        margin-bottom: 36px;
    }

    .pm-problem-copy {
        padding: 24px 20px;
    }

    .pm-outcome-list > div {
        grid-template-columns: 36px 1fr;
        gap: 12px;
    }

    .pm-tab-list {
        grid-template-columns: 1fr;
        max-width: none;
    }

    .pm-tab-list button {
        min-height: 44px;
    }

    .pm-tab-panel {
        min-height: 0;
        padding: 38px 0 0;
        border-bottom: 0;
    }

    .pm-service-copy h3 {
        font-size: 1.65rem;
    }

    .pm-service-list {
        grid-template-columns: 1fr;
    }

    .pm-plan-card {
        padding: 26px 22px;
    }

    .pm-spend-note {
        grid-template-columns: 1fr;
        gap: 6px;
    }

    .pm-process-list {
        grid-template-columns: 1fr;
    }

    .pm-process-list li {
        min-height: 0;
        padding: 24px 20px;
    }

    .pm-results-copy h2 {
        font-size: 2rem;
    }

    .pm-results-copy h2 strong {
        font-size: 3rem;
    }

    .pm-results-detail {
        grid-template-columns: 1fr;
    }

    .pm-area-list {
        grid-template-columns: 1fr 1fr;
    }

    .pm-form-layout {
        gap: 34px;
    }

    .pm-form-heading {
        align-items: flex-start;
        padding: 22px 20px;
    }

    .pm-form-heading small {
        display: none;
    }

    .pm-form-step {
        padding: 24px 20px;
    }

    .pm-field-grid {
        grid-template-columns: 1fr;
        gap: 15px;
    }

    .pm-field-full {
        grid-column: auto;
    }

    .pm-form-actions {
        grid-template-columns: 90px 1fr;
    }

    .pm-form-privacy {
        padding-right: 20px;
        padding-left: 20px;
    }

    .pm-faq-list summary {
        padding-right: 42px;
    }

    .pm-faq-list details p {
        margin-right: 0;
    }

    .pm-final-cta {
        padding: 60px 0;
    }

    .pm-final-actions {
        display: grid;
        grid-template-columns: 1fr;
    }

    .pm-footer {
        padding-top: 58px;
    }

    .pm-footer-grid {
        grid-template-columns: 1fr 1fr;
        gap: 36px 20px;
    }

    .pm-footer-brand,
    .pm-footer-grid > div:last-child {
        grid-column: 1 / -1;
    }

    .pm-footer-bottom {
        flex-direction: column;
    }

    .pm-mobile-actions {
        position: fixed;
        right: 0;
        bottom: 0;
        left: 0;
        z-index: 1200;
        height: 64px;
        display: grid;
        grid-template-columns: 0.72fr 0.9fr 1.45fr;
        border-top: 1px solid #d8dde3;
        background: #ffffff;
        box-shadow: 0 -8px 24px rgba(15, 26, 41, 0.14);
    }

    .pm-mobile-actions a {
        min-width: 0;
        display: flex;
        align-items: center;
        justify-content: center;
        padding: 8px 5px;
        border-right: 1px solid #e1e5e9;
        color: var(--pm-navy);
        font-size: 0.78rem;
        font-weight: 700;
        text-align: center;
        text-decoration: none;
    }

    .pm-mobile-actions a:last-child {
        border-right: 0;
    }

    .pm-mobile-actions .pm-mobile-primary {
        background: var(--pm-coral);
        color: #ffffff;
    }
}

@media (max-width: 380px) {
    .pm-hero {
        min-height: 580px;
    }

    .pm-hero-content {
        padding-top: 32px;
        padding-bottom: 8px;
    }

    .pm-hero-proof {
        display: none;
    }

    .pm-hero h1 {
        font-size: 2.2rem;
    }

    .pm-hero-note {
        font-size: 0.78rem;
    }

    .pm-proof-grid span {
        display: none;
    }

    .pm-area-list,
    .pm-footer-grid {
        grid-template-columns: 1fr;
    }

    .pm-footer-brand,
    .pm-footer-grid > div:last-child {
        grid-column: auto;
    }

    .pm-form-actions {
        grid-template-columns: 1fr;
    }
}

@media (prefers-reduced-motion: reduce) {
    html {
        scroll-behavior: auto;
    }

    .pm-page *,
    .pm-page *::before,
    .pm-page *::after {
        transition-duration: 0.01ms !important;
    }
}